Were you happy with the price that was charged? Did it represent great value for money? The higher the value, the higher the score you should give.
Did you feel valued as a customer? Did the company go above and beyond to give you the best possible experience? The better the customer service, the better the score you should give.
How good was the product or service you received? Did it live up to your expectations? Was the workmanship and build quality top notch? Were the processes followed polished and snag free? Quality products/services should be given a higher score here.